Theories in Practice: Proceedings of the First International Conference on English and American Studies

September 9, 2009
Tomas Bata University in Zlín, Czech Republic

Edited by Roman Trušník and Katarína Nemčoková.

Zlín: Univerzita Tomáše Bati ve Zlíně, 2010. ISBN 978-80-7318-823-8 (print), 978-80-7318-914-3 (CD).

Book Series: Zlín Proceedings in Humanities, volume 1.

The complete electronic version can be downloaded here. The printed and electronic versions of the proceedings are identical.

Preface [text]
Roman Trušník and Katarína Nemčoková


Politeness Strategies in Mass Media Communication: A Comparative Analysis of Slovak and American Talk Shows [text]
Gabriela Miššíková

A Structural Approach to the Analysis of the Possessive Idiom have got [text]
Ludmila Veselovská

Subtitling for Home and Abroad: How Discourse Markers Calibrate the Shifting Relationships Between Film and its Audience [text]
Mark W. Lencho

Military Language and Culture [text]
Ladislav Chaloupský

Collocations and Their Practical Usage in Business English [text]
Lenka Drábková

Syntactic Analysis of English Business Letters [text]
Mária Hardošová

Positions of –ingly Adverbials Functioning as Manner Adjuncts and their Role in FSP: Contrastive Analysis [text]
Martina Jarkovská

The Non-observance of Grice’s Maxims in Political Interviews [text]
Jana Kozubíková Šandová

Non-standard Language in Ads Targeting Women [text]
Katarína Nemčoková

Neologisms of Foreign Origin in English [text]
Petra Jesenská

Is the Pope a Catholic? Translation of Affirmative Statements from English into Czech in Light of Equivalence Theory and Meaning [text]
Martin Němec

Chesterman’s Translation Strategies in Syntax [text]
Zuzana Kozáčiková

On Right and Wrong Uses of Translation Theory: A Case Study and Implications for Research [text]
Renata Kamenická

Sharpening Translating/Interpreting Skills Through the Application of Psychological Knowledge [text]
Gabriela Lojová

Translator as an Important Part of the Intercultural Communication Process [text]
Martin Djovčoš

Effective Writing: Communication Strategies in Academic Texts [text]
Gabriela Zapletalová

Literature and Cultural Studies

Literary Theory and Reading World Literature in the Age of Multiculturalism [text]
Róbert Gáfrik

Ethnicity, Individuality and Peer Pressure in Meera Syal’s Anita and Me [text]
Šárka Bubíková

How to Use a Bookworm: Michael Cart’s My Father’s Scar as a Crossover Novel [text]
Roman Trušník

“You are safe from me”: Satirical Targets in Austen’s Pride and Prejudice [text]
Ema Jelínková

Cultural Approach Applied to the Analysis of Donna Tartt’s The Little Friend [text]
Ľubica Brenkusová

“Lessening Englishness”: Traditional Values at the Beginning of a New Millenium [text]
Jana Javorčíková

ELT Methodology

Bringing English as an International Language into the Classroom [text]
Kateřina Řepová

Development of Communication Strategies in Communicative Language Teaching [text]
Adriana Pčolinská

Collocation Errors in the Written Part of Slovak School-leaving Exams [text]
Emília Prekopová

Students’ Errors in Word Formation Exercises [text]
Blanka Babická and Josef Nevařil

Motivating Young Learners in Acquiring English through Songs, Poems, Drama and Stories [text]
Eva Homolová

Intercultural Aspects of Teaching Foreign Language Realia [text]
Alica Harajová